Adidas brand centre 3d led launch & social video
‘Homeground: We Got This’
glasses-free 3D LED Sequence
Triken Studios was approached by Current Global to create a 3d sequence combined with live footage for the 90-degree outdoor LED display wrapped around the new Adidas Brand Centre, located at the Knightsbridge Mall in Singapore. The 3D sequence features Singaporean athletes and celebrities metaphorically overcoming adversity while running through a CG obstacle course.
Agency: Current Global
Creative Director: Vignesh Ilan
Post-production: Triken Studios
Green Screen shoot: Triplex Group
Challenge & Previz
To create an immersive 3D action sequence with 8 live footage influencers navigating a CG obstacle course at the same time, while ensuring none of them collide with each other or the CG blocks that get in their way.
Most glasses-free 3D sequences feature a fully CG animated sequence. Similar to the ones featured in Korea and China, and in some cases, instances of live footage composited into the sequence.
The Adidas sequence was conceptualised to have influencers running through the scene in all 3 planes of axis. Meaning we had talents dropping in from the ceiling and shooting up from the ground (Y-axis), running across the scene in the x-axis, and also have from the front to the back of the scene and vice versa (z-axis). We had to create a 3D animatic to understand exactly where each live actor was going to be at a given time.
The live footage talents consisted of Adidas Creators:
Musician, Benjamin Kheng
Singer and model, Iman Fandi
Social media personality, Christabel Chua
Olympian, Shanti Pereira
SEA Games high jump record holder, Michelle Sng
Professional footballer, Jacob Mahler
Female ju-jitsu world champion, Constance Lien
MMA champion, Amir Khan
A 2nd video for social platforms was also created for a fast-paced cutdown featuring the 8 creators.