Hewlett‑Packard
Event Kickoff Visual System
Large-Format Visual Communication Designed for
Live and Broadcast Environments
Hewlett-Packard commissioned an event kickoff visual sequence designed for a staged environment featuring three LED screens and a live-streamed audience. The visuals needed to function across both physical and broadcast contexts, appearing coherent and legible when viewed on stage and when captured through a live camera feed.
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The project required careful consideration of perspective, scale, and alignment to ensure consistent visual presentation across multiple viewing formats.
The challenge
The stage configuration introduced complex spatial constraints.
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Specifically:
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The visuals had to read as a unified composition across three separate LED surfaces
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The live-stream audience required a flat, distortion-free viewing experience
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Certain segments needed to integrate with physical stage geometry while others needed to appear as a single continuous plane
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All content had to be finalised and tested prior to the live event
The challenge was to design a visual system that could accommodate these competing requirements without compromising clarity.
The approach
Triken Studios designed the full sequence as a flat visual composition optimised for broadcast viewing. This master composition was then mapped onto a 3D stage mockup to simulate the physical LED configuration.
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The approach involved:
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Designing all content as a single, coherent visual plane
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Projecting the visuals onto a 3D stage model to account for real-world geometry
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Re-rendering the composition from three orthographic camera views aligned to each LED surface
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Ensuring visual continuity across screens while preserving a flat appearance for live-stream viewers
This workflow allowed the visuals to function reliably across both physical and broadcast environments without requiring live manipulation.
Deployment & outcome
The final visuals were deployed as the event kickoff sequence across the three-stage LED setup and the live-stream broadcast. The system delivered a consistent visual experience for in-room attendees and remote viewers, supporting a clear and controlled opening to the event.
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The project demonstrated Triken Studios’ ability to design and adapt large-format event visuals for complex stage environments while maintaining clarity, alignment, and delivery certainty under fixed event timelines.
