Synqq – AI Product
System Visualisation
AI-Driven Product Communication for a Workplace Intelligence Platform
Client: Synqq
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Synqq is a US-based software product focused on intelligent workplace communication and information management. The platform combines voice input, automated organisation, and relationship context into a single AI-driven system designed for professional use.
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The project was commissioned after early beta users indicated that the existing product video did not adequately communicate the robustness of Synqq’s AI capabilities. While the interface and use cases were visible, the underlying intelligence driving the platform was not clearly understood by viewers.
The challenge
The existing video relied primarily on live-action footage and surface-level interaction with the product. As a result, critical aspects of the system remained invisible.
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The communication challenge was to:
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Make the depth of the AI system legible to non-technical audiences
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Explain how conversations, schedules, and interactions were being captured and organised in real time
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Show how relationships, memory, and context differentiated the product from conventional productivity tools
Without this clarity, viewers struggled to understand why the platform’s AI capabilities were materially different or valuable.
The approach
Triken Studios developed a motion graphics system layered onto the existing footage to visualise Synqq’s AI-driven behaviour rather than simply demonstrate interface actions.
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The approach focused on:
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Making invisible system logic visible during real-world interactions
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Representing relationships, memory, and context as structured visual elements
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Reinforcing the idea of a continuously learning system
Motion graphics were used to communicate how the platform captures interactions, organises information, and surfaces relevant content across time, people, and work contexts.​
Deployment & outcome
The visuals were deployed across Synqq’s primary product marketing video and supporting in-app demonstrations, providing a consistent system representation across external communication and internal reference use.
The final delivery provided a clearer representation of Synqq’s AI capabilities as a structured, reliable system rather than a collection of features.
The video has remained a core reference asset for the client and continues to be used to support product communication, stakeholder understanding, and sales conversations.
