American Tourister
Product Reveal Visual System
Product visual communication for a licensed consumer collaboration
Client: American Tourister
Agency: The Lupine
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American Tourister commissioned a product reveal video as part of a licensed collaboration themed around the television series Stranger Things. The objective was to communicate a multi-product range through a single, cohesive visual sequence suitable for digital campaign use.
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Triken Studios was engaged to develop the motion graphics and compositing system, working with live-action footage supplied by the agency.
The challenge
The products were filmed individually on green screen while rotating, with no physical interaction between items.
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The challenge was to:
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Seamlessly integrate multiple luggage products into a single visual narrative
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Create the illusion of one bag opening to reveal another
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Maintain continuity between live-action footage and motion graphics
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Preserve product realism while supporting a themed visual transition
The sequence needed to feel continuous and intentional rather than a series of disconnected shots.
The approach
Triken Studios developed a motion graphics and compositing system that treated each product as part of a nested visual structure.
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Live-action footage was carefully aligned and augmented with motion graphics to simulate bag openings and internal reveals, allowing one product to transition into the next. The system was designed to maintain consistent lighting, scale, and movement, ensuring seamless transitions across all products while supporting the campaign’s themed direction.
Deployment & outcome
The final video was delivered as a digital campaign asset for use across online and social platforms.
The completed sequence provided a clear, cohesive product reveal that integrated multiple luggage models into a single visual system, supporting campaign clarity and efficient presentation of the product range.
